Week 12 journal

I have learned lots of information about Microsoft Corporation. First, I have learned the history of Microsoft’s business model can be divided 3 periods of 35 years. Second, I have learned Microsoft’s innovation culture. What is Microsoft’s innovation culture, and why Microsoft can keep innovation during development. What are Microsoft’s five challenges now. Finally, I have known Microsoft’s low price strategy in the world. I have learned the reason of Microsoft reduced products’ price in China.


I want to tell readers Microsoft’s future business plans. Microsoft wants to invest many cost and resources into the search market in the five years. Microsoft’s CEO Steve Ballmer said on the 17th, June, 2009, the next five years, Microsoft plans to invest 5-10 percent of operating income into the search market.

Tim, “ Microsoft’s future plan”. (2009) (http://papers.ssrn.com/sol3/papers.cfm?)

Tood, Bishop. “Gates on Apple, Google -- and Microsoft's future”. (http://www.seattlepi.com/business/240541_gates14ww.html)

Santa Clara, Calif. “Steve Ballmer: Search Marketing Expo West Keynote” Micorostf newscenter.(2010) (http://www.microsoft.com/presspass/exec/steve/2010/03-02smxwest.mspx?rss_fdn=Custom)

I want to use these sources to talk the Microsoft’s future plans. I think I need more new sources about examples and statistics about Microsoft’s future business plans. I think I can find those sources from newspapers, internet, and magazines.