Journal

I will add a conclusion in my wbetext. I should fix some problem of my webtext. And I will rewrite my oral citation of last part of my webtext.

Week 12 journal

I have learned lots of information about Microsoft Corporation. First, I have learned the history of Microsoft’s business model can be divided 3 periods of 35 years. Second, I have learned Microsoft’s innovation culture. What is Microsoft’s innovation culture, and why Microsoft can keep innovation during development. What are Microsoft’s five challenges now. Finally, I have known Microsoft’s low price strategy in the world. I have learned the reason of Microsoft reduced products’ price in China.


I want to tell readers Microsoft’s future business plans. Microsoft wants to invest many cost and resources into the search market in the five years. Microsoft’s CEO Steve Ballmer said on the 17th, June, 2009, the next five years, Microsoft plans to invest 5-10 percent of operating income into the search market.

Tim, “ Microsoft’s future plan”. (2009) (http://papers.ssrn.com/sol3/papers.cfm?)

Tood, Bishop. “Gates on Apple, Google -- and Microsoft's future”. (http://www.seattlepi.com/business/240541_gates14ww.html)

Santa Clara, Calif. “Steve Ballmer: Search Marketing Expo West Keynote” Micorostf newscenter.(2010) (http://www.microsoft.com/presspass/exec/steve/2010/03-02smxwest.mspx?rss_fdn=Custom)

I want to use these sources to talk the Microsoft’s future plans. I think I need more new sources about examples and statistics about Microsoft’s future business plans. I think I can find those sources from newspapers, internet, and magazines.

My week 11 journal

        I want to include my podcast in the end part of the webtext, that is “Price strategy in China”. I want to add podcast in the behind of this part because the podcast can explain details about this point and audience can easy to understand information. I want to include my slideshow into the “Microsoft’s innovation” part of my webtext. I talks Microsoft have many internal and external challenges in the first paragraph in this part; therefore, I think I can use my slideshow to inform and explain my ideas about this point. I think my thesis, audience are still relevant to my webtext, even though I add my podcast and slideshow into my webtext. Purpose was changed. Thesis was not changed because my main idea was not changed; and then I just add podcast and slideshow to explain my branches point of my maid ideas. My audience is still non-specialists, (undergraduate students they are studying business or computer), because my main idea and topic did not change. My new purpose is let audience know what is Microsoft Corporation’s advanced business model, what is the price strategy in China and Microsoft’s innovation culture, and that let audience know more information about Microsoft’ competitions.

Journal 9

My topic for my slideshow is challenges Microsoft faces today. I want to talk about five challenges from others companies and internal of Microsoft company. The first challenge is from Apple Company. Although many people thought that Apple's Mac OS X would not become mainstream, but when Vista was defeated Apple's won a lot of market share. The second challenge is to ensure that the current momentum of Windows 7. Even though Vista was a bad operating system for many customers in last two years, Window 7 was accepted by almost all customers. The third is open source. From the Ubuntu operating system to the Firefox browser, these communities provide a lot of very useful and free choice to computer uses; they developed a direct threat to Microsoft. The forth is Google. Google is developing faster and faster. The fifth is tree attracts the wind. It means Microsoft is the No 1 in computer software system market; many competitors want to defeat Microsoft Company. Therefore, those companies can try to seize Microsoft’s status.

I think I can put this slideshow into the part that is innovation of Microsoft in my webtext because I talk that the reason of Microsoft keep innovation is challenges from internal and external of Microsoft.

 

These images can let audience be easy to understand my maid ideas, and audience can find sources from internet   

Journal

My topic is the innovation culture of Microsoft Corporation. Because of its advanced innovation culture and low price strategy, Microsoft, the biggest software company in the world, has to be successful to stay ahead in the business by producing new application and operating systems. The first part, because of innovation, Microsoft can become the leader of software market. Innovation is very important for a company. Microsoft developed 35 years they continually keep a main idea that is innovation. Innovation lets Microsoft defeat all competitors and develop faster and faster. Therefore, innovation became culture for Microsoft Corporation. From the development of Windows operating system, we can easily aware of the pace of Microsoft’s innovation, and that we cannot be difficult to feel that the innovation culture is core values of Microsoft Corporation. Microsoft can continue to develop innovation, because of the passionate high-quality staff. I will talk about the detail about this part.


The second part, Last year Microsoft changed business model that is reducing prices of all software and adjust the market demand. Some others computer companies use lower price to attract consumer; therefore, he explains the price should be reduced (John, 1999, P1). The other reason of reducing the price is users just can use the 10% functions of software (John, 1999, P2). Therefore, they don’t want to spend much more money buying genuine software for their computers. Microsoft is producing more cheap and advanced software to consumers. They want to let consumers can spend less money buying good items.

The difference between “ text” is I will use different reference and I will add more pictures and more facts form internet or books.

I will use lots of evidence and facts to inform and explain my opinion for my audience. I will also use many credible examples and pictures that can be accpeted from internet. And that I will practice my voice, tone, and I will add my emotion into my podcast.

My journal 7

     I did a short conference with my English instructor who is Rebecca. She told me a few mistakes about my 1000-1250 words webtext. The first problem, the quotation needs add the date after author’s name in the first paragraph. The second problem, some words need be capitals, such as Word, Excels, and Power Point. The third, the font and size of words in the entire should stay the same. The fourth problem is a mistake about recommended reading. I should write the title of the text and link the website for the title. The last problem, I should follow rules of APA format in the reference part of my paper. These are problems about my paper above.


    By reading my partner’s peer review, I knew and found many problems of my paper. She thought I had a good thesis, but I still should focus more on my thesis and topic in my body paragraph. She thought my citations were confusing and ineffective. She didn’t like recommending reading of my webtext. She advised me to change the distracting background and to correct grammatical errors.

     I think I should improve my webtext paper. Firstly, I should fix my mistakes from conference. I should revision those parts what I should rewrite one by one. I should add date for quotations, should link the website for the title in recommending reading and follow APA format in reference. Secondly, I should fix my mistakes of contents. I must follow my thesis and topics in my body paragraph. I need try to find new sources and citations from internet. I will revise my recommending reading part in the next paper. I will go to writing center and try to fix my grammatical errors. I think I have a lot of works should be done in the next new paper; therefore, I should take care and work hard.

My Journal 6

I used my key words to find two new pieces of research that support the claims Microsoft continually producing advanced technological productions to attract consumers and Microsoft Corporation constantly adapt for business model innovation. I used “Google scholar” to find two new information from the internet. The first source talks about one new application software Web 2.0 that was made and published by Microsoft in 2007. It is a good example production for the next generation of software. That can bring many advantages to consumers and it is a process that Microsoft will change their business. They will let the software as a service in the next few years. New productions could have advanced functions and advantages for consumers. The second source is an article talks about how a company adapt for business model innovation. This article talks that innovation is very important for a company. Leader should improve the skills of innovations. Innovations can bring chances and changes for a company. Sometimes, a good innovation can save a company when this company will breakup. Therefore, innovation is so important and helpful for a successful company.


Questions: How can I combine these two sources in my paper?

What are disadvantages of innovations?

References

Tim Oreilly. (2007). what is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1008839&download=yes%22. (This source can help me know much information about web 2.0 application software. And that I can learn lots of opinions and plans of Microsoft in the future)

Donald W. Mitchell. & Carol Bradone Coles. (2004) http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=6BEF5D7ED52034352127F73584674AF6?contentType=Article&hdAction=lnkhtml&contentId=874327( I knew what is the innovation of a sucessful company. I can know the reason Microsoft constantly chage their business model at different period. Microsoft should lead and adjust the market in the world.)

My Journal 5

By researching two resources, John C. Dvorak used his experience to give me his opinion about Microsoft’s new business model that is reducing prices of all software. Microsoft endless improvements Microsoft Office software and produce new cheaper or free software to consumer. Combine the information from the other website, Linux is one of new products of Microsoft Company. Linux is just as good as Windows and it is free and convenience. So, it can adjust the software market and can be accepted by most consumers. In the future, Microsoft Company will develop cheaper and free service for consumers because almost nobody wants to spend much money buying software that they just can use more or less 60% function. These two resources gave me a lot of evidence. These two resources provided to me some data such as pictures, charts, and numbers. I can subjectively find out and understand the difference between older business model and new one of Microsoft Company. In my opinion, the claim these two resources are supporting is Microsoft is producing more cheap and advanced software to consumers. They want to let consumers can spend less money buying good items. Therefore, they can lead the software market whole the world. They can adjust what they should produce, what is consumers need, and what price consumers can accept.


Microsoft corporation(2010),Office online: The future of


Frontpage（http://www.marketwatch.com/story/microsoft-business-model-over-economic-conditions）



John C.Dvorak (2009, March 7) "Microsoft's business model is

done" (http://office.microsoft.com/en-us/frontpage/FX100743231033.aspx?ofcresset=1)

My Journal

Quoting: That is taking and using the actual words or sentences form one article and citing author.




Paraphrasing: It is taking quotation from an author and using our own words, but it should cite original article.



Summarizing: It is using our own words to indicate author’s main idea and it is shorter than original article.

                                                                 Microsoft

My topic is Microsoft Corporation’s advanced business model and particular conception. In order to find out more useful and interesting information, I researched many resources from different places. In term of Microsoft's need to change its business model, chief software architect Ray Ozzie said:"It is clear that if we fail to do so, our business as we know it is at risk. We must respond quickly and decisively." I found an article from Google research, that is John C. Dvorak’s article. John C. Dvorak is an American columnist and broadcaster in the areas of technology and computing. Therefore, I think his idea can help me a lot. By this research, I knew the new Microsoft Corporation’s new business model that is reducing the price of office software. John thinks “the age of expensive office software may be near its end”. He uses some economic pictures and charts to analyses why Microsoft should reduce the price of software, and that he tells us what is his opinion for reducing price. According to his article “With the advent of the small, inexpensive computer and the Netbooks that sell for around $299, the appeal of Linux becomes greater and greater because it costs nothing. Right now, for example, I can get a complete Intel /quotes/comstock/15*!intc/quotes/nls/intc (INTC 20.43, +0.37, +1.84%) motherboard with an Atom processor, ready to install in a box, for about $100. All I need is a $30 memory module; an inexpensive hard disk ($50) and a case/power supply ($75). For $255, I can have a pretty nice cheap machine. Now I have to add the most basic version of Windows for $199? And Office for another $399 (standard no-frills edition)?” He compares the difference between different prices. Therefore, he explains the price should be reduced. The other reason of reducing the price is users just can use the 10% functions of software. Therefore, they don’t want to spend much more money buying genuine software for their computers. The second source is from Microsoft official website, it says many new products and services that Microsoft will produce such as such as via the internet, internet-based advertising and FrontPage and so on. So, I think I can find some new information from this website.

My Journal 3

From the reading research questions and thesis statements, audience, and purpose; I learned the research questions is neither too broad nor too narrow. I can argument or support my question that means I should have my own opinion, and I should be interested in it. The thesis statement is the summary about what I want to talk about my entire paper. I can connect the first paragraph and body paragraphs. Therefore, it is very important in the paper. The audience is people who you want to let them read and hear your opinion what you researched. Purpose is the reason that you wrote and researched your topic.


My research question: The business model and next generation of Microsoft.

Thesis statement: I did my search and found Microsoft company is the best computer soft company because it has advanced business model and a good plan about next generation.

The audience: People who are interested in business and want to know something about Microsoft.

Purpose: I want to find more information about Microsoft's business model and future plan.

Microsoft corporation(2010),Office online: The future of
     Frontpage（http://www.marketwatch.com/story/microsoft-business-model-over-economic-conditions）

John C.Dvorak (2009, March 7) "Microsoft's business model is   
     done" (http://office.microsoft.com/en-us/frontpage/FX100743231033.aspx?ofcresset=1)

The first source: In this website, I can’t find the author of the article. This website talks about the office online. It is the official website; therefore, I think this website is experts in the field.
The second source: The author is John C. Dvorak. He is John C. Dvorak is an American columnist and broadcaster in the areas of technology and computing. I think he is experts in the field because he is he was a mainstay of a variety of magazines and he is Vice-President of Mevio and well known for his work for Tech TV.

My Journal 2

I read those two pages at the Blackboard, I learned a lot about the definition of keywords, refining a search, identifying search terms. In detail, keywords are main words of books, articles, and web pages and so on. They are simple and not complex. We can use keywords to find out all information what we want to know and obtain. Therefore, keywords are very important for us. Refining a search means reducing the number of words and summarizing the initial information from searches. From the second page, I learned the ways how to develop search and how to choose a topic.
The keywords of my last journal are "famous successful CEOs", famous successful corporate managers" and "Microsoft". I found some information about famous sucessful CEOs. Many web pages talk about their lives, stories, experience and so on. In sum, all results talks the informations all about those famous corporate in the world. (URl: www.evancarmichael.com/) The second search is "Microsoft". I found the introduction about the microsoft corporation in the Mikipedia that is a online library. I knew the issue that Microsoft met, the news for Microsoft, what they would do in the future.(URL: en.wikipedia.org/wiki/Microsoft) I think these keywords are very useful because they could help me understand the information from the internet and I can let reader know what I want to talk when they read my journal.
Refine my search:
For three decades, Microsoft has made its money to building software that was purchased and then installed on people's personal computer. However, facing challenges from other internet companies such as eBay, Microsoft will begin developing a "next-generation internet services platform" to deliver products, such as via the internet and internet-based advertising. In term of Microsoft's need to change its business model, chief software architect Ray Ozzie said:"It is claer that if we fail to do so, our business as we know it is at risk. We must respond quickly and decisiverly."

My journal 1-English 105

My major is management of the school of management in PUC. I like this major forever. In the future, I would like to choose supervisor of a computer company or a software company as my career. As a result, I should know lots of knowledge about computer companies or software companies. I also should have the skills and experience of managing the company, buut I don't know anything about those skills and experience. In order to achieve my plan, I researched and collected some information from internet.
The things I am interested:
The first one I interested the supervisory manager is the first line manager includes supervisor, section chief, and team leader. If I want to become a successful supervisory manager, I will know and have three basic skills: "Techbical skills", "Human skills", "Conceptual skills". The most important one for supervisory of these three basic skills is conceptual skills.For example, The reason of Microsoft can become the biggest company in the world is this company has some longer future plans, it will begin developing a "next generation internet services platform" to deliver products. Such as, Microsoft office.
The second point I interested I should get master degree or " CPA certificate" in order to achieve my plan. Therefore, I should work hard in university.
The three questions I want to know:
What are the basic fuctions of a supervisory manager?
According to the internet, managers as leaders, so which leadership is the best?
What is the human skills and the human skills how to influence the company?