Journal

My topic is the innovation culture of Microsoft Corporation. Because of its advanced innovation culture and low price strategy, Microsoft, the biggest software company in the world, has to be successful to stay ahead in the business by producing new application and operating systems. The first part, because of innovation, Microsoft can become the leader of software market. Innovation is very important for a company. Microsoft developed 35 years they continually keep a main idea that is innovation. Innovation lets Microsoft defeat all competitors and develop faster and faster. Therefore, innovation became culture for Microsoft Corporation. From the development of Windows operating system, we can easily aware of the pace of Microsoft’s innovation, and that we cannot be difficult to feel that the innovation culture is core values of Microsoft Corporation. Microsoft can continue to develop innovation, because of the passionate high-quality staff. I will talk about the detail about this part.


The second part, Last year Microsoft changed business model that is reducing prices of all software and adjust the market demand. Some others computer companies use lower price to attract consumer; therefore, he explains the price should be reduced (John, 1999, P1). The other reason of reducing the price is users just can use the 10% functions of software (John, 1999, P2). Therefore, they don’t want to spend much more money buying genuine software for their computers. Microsoft is producing more cheap and advanced software to consumers. They want to let consumers can spend less money buying good items.

The difference between “ text” is I will use different reference and I will add more pictures and more facts form internet or books.

I will use lots of evidence and facts to inform and explain my opinion for my audience. I will also use many credible examples and pictures that can be accpeted from internet. And that I will practice my voice, tone, and I will add my emotion into my podcast.

My journal 7

     I did a short conference with my English instructor who is Rebecca. She told me a few mistakes about my 1000-1250 words webtext. The first problem, the quotation needs add the date after author’s name in the first paragraph. The second problem, some words need be capitals, such as Word, Excels, and Power Point. The third, the font and size of words in the entire should stay the same. The fourth problem is a mistake about recommended reading. I should write the title of the text and link the website for the title. The last problem, I should follow rules of APA format in the reference part of my paper. These are problems about my paper above.


    By reading my partner’s peer review, I knew and found many problems of my paper. She thought I had a good thesis, but I still should focus more on my thesis and topic in my body paragraph. She thought my citations were confusing and ineffective. She didn’t like recommending reading of my webtext. She advised me to change the distracting background and to correct grammatical errors.

     I think I should improve my webtext paper. Firstly, I should fix my mistakes from conference. I should revision those parts what I should rewrite one by one. I should add date for quotations, should link the website for the title in recommending reading and follow APA format in reference. Secondly, I should fix my mistakes of contents. I must follow my thesis and topics in my body paragraph. I need try to find new sources and citations from internet. I will revise my recommending reading part in the next paper. I will go to writing center and try to fix my grammatical errors. I think I have a lot of works should be done in the next new paper; therefore, I should take care and work hard.