Journal

My topic is the innovation culture of Microsoft Corporation. Because of its advanced innovation culture and low price strategy, Microsoft, the biggest software company in the world, has to be successful to stay ahead in the business by producing new application and operating systems. The first part, because of innovation, Microsoft can become the leader of software market. Innovation is very important for a company. Microsoft developed 35 years they continually keep a main idea that is innovation. Innovation lets Microsoft defeat all competitors and develop faster and faster. Therefore, innovation became culture for Microsoft Corporation. From the development of Windows operating system, we can easily aware of the pace of Microsoft’s innovation, and that we cannot be difficult to feel that the innovation culture is core values of Microsoft Corporation. Microsoft can continue to develop innovation, because of the passionate high-quality staff. I will talk about the detail about this part.


The second part, Last year Microsoft changed business model that is reducing prices of all software and adjust the market demand. Some others computer companies use lower price to attract consumer; therefore, he explains the price should be reduced (John, 1999, P1). The other reason of reducing the price is users just can use the 10% functions of software (John, 1999, P2). Therefore, they don’t want to spend much more money buying genuine software for their computers. Microsoft is producing more cheap and advanced software to consumers. They want to let consumers can spend less money buying good items.

The difference between “ text” is I will use different reference and I will add more pictures and more facts form internet or books.

I will use lots of evidence and facts to inform and explain my opinion for my audience. I will also use many credible examples and pictures that can be accpeted from internet. And that I will practice my voice, tone, and I will add my emotion into my podcast.